Sue Scheff: Teens, Parents, Social Networking and Facebook

Today more and more teens are joining Facebook as well as the other Social Network - however Facebook seems to be growing. Why? I honestly don’t know, but I do know parents are enjoying Facebook as much as many kids are. Recently I stumbled over an article on Tangerine Times written by a parent helping us navigate our way through the Social Cyberspace. This topic is critical - as keeping your child’s privacy is important for many reasons. Help your kids stay safe with Social Networking - read this valuable article.

Source: Tangerine Times

How to Help Your Teen Use Privacy Settings on Facebook

Many parents tell me they are frustrated with their teens’ use of Facebook. Here are some of the comments I hear frequently from parents:

“They know more than I do about how to use it and set it up, so how can I control it?”

“My kids are using it when I am not around, so how can I possibly know what they are doing, who they are talking to and if they are being safe with their information?”

“I feel this has gotten out of control, and I don’t really know what to do to get it back under control”

“I am afraid there are predators.”

“I give up. I just hope they aren’t doing anything stupid because I haven’t a clue what they are doing online.”

What I see are parents who over control (they deny their kids use of Facebook entirely) or parents who are completely “hands off”. And some of these are parents who normally wouldn’t dream of sending their child into an unknown situation without a little research. Crazy huh? I’ve decided to begin a campaign to de-mystify Facebook for those parents who feel they are not comfortable enough to set boundaries for their teens. It’s not rocket science but I completely understand their frustration in trying to understand it all.

Here are some tips about privacy settings on Facebook. It is never too late to ask your teenager about their privacy settings, even if they have had their account for years.

Click here for the entire article.

Sue Scheff: What is Google Saying About You?

Source: Portfolio.com

Forget your references, your ­résumé, and the degree on your wall. “Whatever’s in the top 10 ­results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.

For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating ­positive content—but not too much at one time. If Google detects a ­sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.

Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.

A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).

When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you.