Sue Scheff: Reputation Defender Blog - Tweet, Tweet - You're Fired!

Source: ReputationDefender Blog

MSNBC and other mainstream media outlets have picked up on the Cisco Fatty story that involves a woman getting fired for her twitter post.

Quoting from the page:

Why waste valuable social networking hours getting yourself “Facebook fired,” when Twitter allows you to humiliate yourself quickly, and in 140 characters or less?

A recent tweet by one would-be Cisco employee proves that when it comes to placing a permanent black mark on your resume via the Internet, Twitter is now the tool of choice. To illustrate, here’s the tweet the now Web-infamous “theconnor” shared with the world:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

It wasn’t long before Tim Levad, a “channel partner advocate” for Cisco Alert, shared this open response:

“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

Was “theconnor’s” job offer rescinded? Nosy netizens have yet to suss that out — but they’re doing their darndest to make “theconnor’s” life miserable in the meantime. It didn’t matter that “theconnor” almost immediately set his Twitter account to private and deleted all information from a home page. It was already too late.

Twitter is a great tool to connect people and ReputationDefender supports the emergeant micro-blogging platform. Users should be aware that potential employees are viewing online messages and that the material they post online can both help and hurt their online reputation.

Face.com Launches Untagged Photo Face Finder Application

Source: ReputationDefender Blog

If you thought that untagged photos of you on Facebook were not going to affect your online reputation, you’ve got another thing coming. According to the New York Times, a new application utilizes facial recognition software to find public, untagged photos online.
From the page:

This one is kinda scary because of how well it works. Face.com’s new Photo Finder application for Facebook helps you automatically discover public photos that you and your friends may have forgotten to tag — and it also lets you track untagged photos of your friends.

Face-recognition technology is itself not new, but Photo Finder’s twist is how it makes use of Facebook’s interface. The social network only shows you photos of yourself containing tags about you — your name and profiled, associated with you in a given photo. Up until now, untagging a photo is how you hide a photo from your Facebook friends — the other option is to use more advanced privacy settings that restrict photo viewing to specific friends, but I’m not sure how many people use that feature.

With Face.com, your friends can bypass such social engineering to directly stalk you, or visa versa as the case may be.
[SNIP]

Sue Scheff: What is Google Saying About You?

Source: Portfolio.com

Forget your references, your ­résumé, and the degree on your wall. “Whatever’s in the top 10 ­results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.

For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating ­positive content—but not too much at one time. If Google detects a ­sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.

Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.

A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).

When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you.